The value delivery process can be divided into three phases, out of which "choosing the value" implies ________, which is the essence of strategic marketing
A) segmentation, developing, and delivering
B) targeting, positioning, and communicating
C) targeting, positioning, and delivering
D) segmentation, targeting, and positioning
E) researching, developing, and delivering
D
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Which of the following characteristics would a sales manager for a company the sells meat process equipment be likely to consider MOST important when looking at potential sales recruits?
A. Selling experience in the athletic shoe industry B. Enthusiasm C. Verbal skills D. Well-organized E. Ambitious
Defining a product means
A. to define the new good's or service's function. B. to decide to produce a component or service or purchase from an outside source. C. to list the hiearchy of components, their description, and the quantity of each required to make one unit of a produ D. to identify components by a coding scheme that specifies size, shape, and the type of processing.