The net income for the period would appear in the cash flows from financing activities section of a statement of cash flows prepared using the indirect method

When a telemarketer calls a college student on the phone and offers a one-year subscription to BUSINESS WEEK at a 50 percent discount, this is an example of:

A. Personal selling B. Mass selling C. Publicity D. Sales promotion E. Advertising

Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?

A) production concept B) product concept C) selling concept D) marketing concept E) societal marketing concept