As a marketing practice, monitoring involves ________
A) designing the organization and setting up processes to respond quickly to changes in the environment
B) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions
C) tracking what is said online and elsewhere and studying customers, competitors, and others to improve business practices
D) determining the most profitable businesses and customers and expending greater organizational resources to capitalize on them
E) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise
C
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The fixed overhead volume variance always reveals underallocated fixed overhead costs
Indicate whether the statement is true or false
The use of independent channel members in a channel of distribution allows manufacturers to _____
a. improve channel communication and control b. increase the average order size to retailers c. receive payment based on when goods are shipped to retailers, not when goods are sold to final consumers d. maximize profitability through vertical integration