Procedures used to evaluate advertising and marketing should be developed prior to launching the campaign

Coca-Cola is one of the most respected companies in the world. The company has earned this reputation through what it calls "citizenship initiatives," which range from funding a floating library on the Amazon River to building schools in China to renovating a museum in St. Petersburg. However, Coca-Cola faces several ongoing challenges. Most serious is the allegation that by encouraging people to

drink sugary carbonated drinks, Coke shares responsibility for the obesity epidemic. Another problem is rising anti-American sentiment furthered by resentment against U.S. foreign policy. One of the accolades of which Coke is proudest is praise from the environmental group Greenpeace for phasing out cooling equipment that released greenhouse gases. The company's spokesperson said, "By listening to people, we have the opportunity to make our company better." Coke could use _____ to summarize the perceived relationships between environmental factors and possible organizational responses. a. cognitive maps b. perceptual maps c. response matrices d. behavioral graphs e. response hierarchies

Which of the following powers has the strongest relationship with performance and satisfaction??

A) ?Reward power B) Legitimate power? C) Referent power? D) Expert power