Fast-food companies are providing healthier food choices to help combat the skyrocketing obesity rates in the U.S. This time in marketing's history is known as ________
a. the selling era
b. the customer era
c. the production era
d. the societal marketing era
d
Business
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Using the technique of "paying off" the promise made in the headline is generally best accomplished during what step of the AIDA plan?
A) Attention B) Interest C) Action D) Desire E) Interactivity
Business
In the ACE process for communication, the second step is ________
A) composing B) cutting C) collaborating D) copying E) considering
Business