Although e-mail is effective for both internal and external communication, many important messages still call for letters. Identify the four situations calling for business letters and describe a work-related example of each of these situations
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Business letters are necessary when
a permanent record is needed. For example, when a company enters into an agreement with another company, business letters introduce the agreement and record decisions and points of understanding.
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information is confidential. For example, when you must send a letter of recommendation that may contain confidential information, a business letter is preferred over other channels.
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formality is required. For example, when you have to deliver bad news to a client, business letters carry the nonverbal message that the writer considered the message to be significant.
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a persuasive, well-considered message is needed. For example, direct mail letters remain a powerful tool to promote services and products to customers and potential customers.
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The medium through which a consumer receives a message gives the message its context. As a result,
A) the content of the message is largely unimportant. B) advertising messages are far more effective than public relations messages. C) the meaning varies depending upon the channel through which the message is delivered. D) consumers rarely take price into account during product purchase decisions. E) the media are not a reliable source of news and information.
A suggestive use of ordinary words may be trademarked
a. True b. False Indicate whether the statement is true or false