The medium through which a consumer receives a message gives the message its context. As a result,
A) the content of the message is largely unimportant.
B) advertising messages are far more effective than public relations messages.
C) the meaning varies depending upon the channel through which the message is delivered.
D) consumers rarely take price into account during product purchase decisions.
E) the media are not a reliable source of news and information.
C
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When a company develops a trademark the costs directly related to securing it should generally be capitalized. Which of the following costs associated with a trademark would not be allowed to be capitalized?
a. Attorney fees. b. Consulting fees. c. Research and development fees. d. Design costs.
The last stage in the life cycle of a crisis is intervention
Indicate whether the statement is true or false