Beliefs, values, and attitudes make up an audience's
a. demographics.
b. psychological traits.
c. collectiveness.
d. identity.
Answer: d
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Charismatic leadership
A) "leaders are born rather than made" B) "softer" view of leadership C) designed to focus not only on what characteristics the leader needed to possess but also what attributes the followers needed from a leader D) suggested shifts in leadership behavior depending on variables in the group setting E) creating and maintaining policies that offer environmental protection F) entails followers' identification with the leader as well as the leader's ability to communicate emotional involvement with the organization's mission
Brand image is:
a. The company's presentation of itself b. How the public perceives the company c. The reputation of the company d. None of the choices