Brand image is:

a. The company's presentation of itself
b. How the public perceives the company
c. The reputation of the company
d. None of the choices

b

Communication & Mass Media

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Red Tornado, a sports drink, sponsors a number of extreme sports events. As a result, its official website contains interviews with many leading athletes, photo essays, and video clips from the various events

This ensures Red Tornado manages to attract its target audience by associating with people and events that accentuate its market image. What concept is Red Tornado employing? a. Brand journalism b. Research journalism c. Service journalism d. Application journalism

Communication & Mass Media

When sharing your feelings, it’s not necessary to accept responsibility for them because so often others cause them

Indicate whether the statement is true or false

Communication & Mass Media