Which of the following exemplifies a service?

The results of business-to-business research should be presented in such a way that respondents can be identified and linked to specific comments and findings

Indicate whether the statement is true or false

The Rogers – Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used

a. as a guide to understanding consequence selection b. to develop a segmentation strategy c. to isolate opinion leaders d. to assess the riskiness of a particular innovation strategy e. as a determinant of whether the innovation will succeed or not