The Rogers – Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used
a. as a guide to understanding consequence selection
b. to develop a segmentation strategy
c. to isolate opinion leaders
d. to assess the riskiness of a particular innovation strategy
e. as a determinant of whether the innovation will succeed or not
B
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To standardize a variable, simply subtract the mean and divide the difference by the ________
A) variance B) correlation coefficient C) residual D) standard deviation E) mean
Which of the following was NOT discussed by your authors as stylistic devices or "tips" to consider when writing the research report?
A) prepare the appendix in a smaller font than that used for the report B) begin paragraphs with topic sentences which state the main idea of the paragraph C) use jargon sparingly D) proofread aloud E) use strong verbs