Assessing organizational readiness and product readiness occurs only in the initial stage of the process to determine a firm's international readiness

What does the AIDA concept stand for?

A. Attention, Interest, Desire, Action B. Alertness, Interest, Develop, Appeal C. Attention, Involvement, Desire, Action D. Alertness, Involvement, Desire, Appeal E. Action, Involvement, Desire, Attention

Nonprofit and government agencies need additional modules for their financial systems

Indicate whether the statement is true or false