What does the AIDA concept stand for?
A. Attention, Interest, Desire, Action
B. Alertness, Interest, Develop, Appeal
C. Attention, Involvement, Desire, Action
D. Alertness, Involvement, Desire, Appeal
E. Action, Involvement, Desire, Attention
Answer: A. Attention, Interest, Desire, Action
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A) pleasurable experiences B) competitive prices C) adequate technical information D) after-sales service E) facilities to compare offerings
Which of the following should a writer do when developing routine requests for recommendation?
A) Use the direct approach for the request B) Avoid stating why the recommendation is required C) Offer to write the letter and have the referee sign it D) Offer to pay for the favor of writing recommendation E) Avoid pressuring the receiver by mentioning a deadline