If a company has no beginning inventory and the unit price of inventory is increasing during a period, the cost of goods available for sale during the period will be the same under the LIFO and FIFO inventory methods.

Most likely, marketing managers would like to be first in the market because:

A) it keeps out competition. B) the first mover establishes awareness of its product as the prototype. C) it leads to cost reduction over the product life cycle. D) it leads to quality improvements over the product life cycle.

Which of the following best describes the type of information a marketing manager would need to know when determining the competitor's major objectives?

A) whether they are pursuing growth or profit-related objectives B) the demographics of the competitors' employees C) the demographics of the competitor's CEO D) the contributions to nonprofit organizations in the previous year