Connotation, rather than denotation, is more likely to influence an
audience's emotional response to words.
Indicate whether the statement is true or false
T
Communication & Mass Media
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Which is NOT an element of Ketchum's Strategic Planning Model?
A) facts B) goals C) audience D) outcomes E) key message
Communication & Mass Media
As practitioners move away from "seat-of-the-pants" practices, they must
A) abandon the notion that communication is an end in itself. B) consider realistically the kinds of affects programs can achieve. C) also move away from consulting top management frequently. D) Both A and B. E) All of the above.
Communication & Mass Media