Since the late 1960s, an outcry has arisen for business to be more socially responsible. This expression of public concern has resulted in part from the complexity and interdependence of a postindustrial society

Which of the following is considered to be the most versatile of all the contact methods?

A) mail questionnaires B) telephone interviews C) personal interviews D) online interviews E) field trials

Based on the service-quality model, researchers have identified five determinants of service quality. List these determinants in order of importance

What will be an ideal response?