Due to changes in regulatory requirements, the transactions costs associated with selling corporate
securities increased by $1 per share. This change will
A) cause the cost of capital to increase.
B) cause the cost of capital to decrease.
C) have no effect on the cost of capital because transactions costs are expensed immediately.
D) cause the cost of capital to decrease only if investors may be billed for part of the increase in
transactions costs.
A
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Which of the following is a reason why marketers see appeal in using mobile devices as a communication tool?
A) Users frequently share the devices. B) Marketers can personalize messages. C) Users turn them on only when they want to engage with brands. D) They do not distract consumers by offering a payment system. E) They are used only in limited locations.
An aggressive advertising campaign increases demand for the service by 50%. By what percentage do the average queue length and average time in queue increase?
What will be an ideal response?