Response-based competitive advantage can be:
A) flexible response.
B) reliable response.
C) quick response.
D) all of the above.
E) none of the above.
D
Business
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Which of the following is not a manufacturing cost category?
a. Cost of goods sold b. Direct materials c. Direct labor d. Manufacturing overhead
Business
Response rates are often higher for permissions marketing programs because:
A) consumers are receiving marketing material they have given permission for B) consumers are high-frequency purchasers C) consumers can reject any offer that is made D) consumers are contacted only by mail
Business