Environmental scanning often involves monitoring an organization's internal environment, as well as its external one

Which of the following is an example of a captive audience?

A) a church congregation B) students at an anti-war rally C) business people at a Rotary luncheon D) a group of voters at a political rally E) students at a required assembly

When McDonald's puts on its roadside signs the phrase "billions and billions served," the company is hoping that you will want to eat where so many other consumers have eaten, based on what principle?

A. Scarcity B. Cause-and-effect C. Social validation D. Reciprocity