When McDonald's puts on its roadside signs the phrase "billions and billions served," the company is hoping that you will want to eat where so many other consumers have eaten, based on what principle?

A. Scarcity
B. Cause-and-effect
C. Social validation
D. Reciprocity

Answer: C

Communication & Mass Media

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Elton snapped at a waitress when she delivered the wrong entrée. He attributed this negative behavior to the waitress’s mistake, an external cause, rather than to his own personality. This is an example of _____

a. overattribution b. cognitive representation c. labeling d. self-serving bias

Communication & Mass Media

A physiological effect of media violence includes:

a. imitating violent behavior b. attraction to horror movies c. a gradual build-up of resistance to fight-or-flight responses d. all of the above

Communication & Mass Media