Chris Smith owns a store that sells all-terrain vehicles (ATVs)
In the past, Chris just sold one version of each of the ATVs he sold in his showroom, but to increase sales, Chris now sells a low-end, a medium-priced, and a high-end version of each of the ATVs he sells. Chris's new strategy is called a(n) ________ strategy.
A) improving an existing product or service
B) market penetration
C) product line extension
D) geographic expansion
E) joint venture
C
You might also like to view...
Low perceived risk, high experience with a retailer, and high satisfaction with past purchases generally are characteristics of _____
a. extended decision making b. cognitive dissonance c. routine decision making d. limited decision making
Unique security risk can be eliminated from an investor's portfolio through diversification
Indicate whether the statement is true or false