As the Supreme Court sees it, the First Amendment applies more directly to print media than broadcast media

What are graphics?

A) iconic representations of stories B) visual representations of information C) posters developed for your presentation D) listing of the main points of the speech

George, a PR professional, has been conducting PR work for a local bank. George needs to provide the bank president with an accurate and objective summary of the value of his PR efforts. Which of the following would be the best tool for George to use?

a. advertising value equivalence b. audience reach c. impression rate d. key message visibility