George, a PR professional, has been conducting PR work for a local bank. George needs to provide the bank president with an accurate and objective summary of the value of his PR efforts. Which of the following would be the best tool for George to use?
a. advertising value equivalence
b. audience reach
c. impression rate
d. key message visibility
d. key message visibility
Communication & Mass Media
You might also like to view...
Jimmy Wales created __________
Indicate whether this statement is true or false.
Communication & Mass Media
When using stylistic devices in your speech, you shoulduse them
a. abundantly. b. throughout the entire speech. c. only in the introduction. d. to economize.
Communication & Mass Media