A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition

A niche specialist that specializes in one type of customer, like a value-added reseller that customizes computer hardware and software for a specific customer segment and earns a price premium in the process, is a(n) ________ specialist

A) geographic B) quality-price C) product-feature D) end-user E) channel

All supply chain activities within a firm belong to one of three macro processes — CRM, ISCM and SRM

Indicate whether the statement is true or false.