Good marketing is the art of finding, developing, and profiting from marketing opportunities. What are the three primary methods for uncovering possible product or service improvements?
What will be an ideal response?
Methods for uncovering possible product or service improvements include:
1. the problem detection method, which asks consumers for their suggestions
2. the ideal method, which asks consumers to imagine an ideal version of the product or service
3. the consumption chain method, which asks consumers to chart their steps in acquiring, using, and disposing of a product
Business
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The people who create, define, or adopt an idea for an innovation and are willing to assume significant risk to make it happen are referred to as
a. product champions. b. investment bankers. c. angels. d. entrepreneurs. e. leaders.
Business
Switzerland is a long-standing member of the European Union
Indicate whether the statement is true or false
Business