Cybele is a part of the sales force at Lenses for Less, a company that sells contact lenses, prescription glasses, and nonprescription glasses to consumers through direct marketing and to retail outlets through personal selling
Cybele provides sales support for several sales representatives, creating customized sales presentations and maintaining detailed customer information in the office as the sales representatives travel to meet with customers. Cybele is part of the company's ________ sales force.
A) product line
B) territorial
C) direct marketing
D) inside
E) outside
D
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A policy that specifies the amount of time between order placement and order shipment is is a(n)
A) delivery policy B) customer service policy C) distribution policy D) return policy
A particular product line should not be dropped if:
A) its total fixed costs are more than its contribution margin. B) its avoidable fixed costs are less than its contribution margin. C) its unavoidable fixed costs are more than its contribution margin. D) its variable costs are more than its fixed costs.