A particular product line should not be dropped if:
A) its total fixed costs are more than its contribution margin.
B) its avoidable fixed costs are less than its contribution margin.
C) its unavoidable fixed costs are more than its contribution margin.
D) its variable costs are more than its fixed costs.
B
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The "step" in creating or repositioning a nonprofit brand which seeks to reveal the most important dimensions and where each competitor stands in the minds of various target audience's perception of the competitive "space" is:
a. Conduct quantitative research b. Decide on the purpose of the brand and who are key audiences c. Conduct qualitative research d. Develop and pre-test an integrated strategy e. Assess brand promise and current positioning
Relational assets are defined as which of the following?
A) long-term, advantageous business relationships with foreign facilitators B) mutually beneficial relationships with members of an economic bloc C) profitable business partnerships with foreign agents and franchisors D) brief partnerships between licensors and exporters in a foreign market