The ________ is the strategic combination of tools used to reach targeted customers to achieve marketing objectives
A) marketing mix
B) public relations
C) sales pitch
D) promotional mix
E) target market
D
Explanation: D) The 4 Ps, or marketing mix, include many more factors than just the promotional tools. Public relations is just one of the tools in the promotional mix. The target market is the audience you want to reach, not the tools to do so. The promotional mix, however, does comprise promotional tools that are used to reach targeted customers.
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What is the name of the condition that arises when the government of a foreign country makes the nation's currency inconvertible?
A) controlled exchange rates B) managed currency C) blocked funds D) expropriation