Select a popular product or company that you are familiar with, such as Apple's iPad. Apply Porter's competitive forces model to that product and/or company. Which of the four generic strategies is the company using?
What will be an ideal response?
Student answers will vary. One example answer using Apple's iPad is:
• Competitors to the iPad include the Microsoft Surface and many others, but few as widely known.
• New market entrants: There is not a huge barrier to entry in this field; many other technology companies offer tablet computers.
• Substitute products and services: Smartphones are a substitute product or service.
• Customers: The iPad still has the highest brand recognition among consumers, diminishing the bargaining power of customers. However, this advantage has diminished as other similar products that are as well designed enter the marketplace.
In terms of the iPad, Apple seems to be focused on product differentiation by creating a product with unique features and capabilities.
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According to Swiss psychiatrist Paul Tournier, one of the most important needs human beings have is _____
a. the need to have pleasant conversations b. the need to be listened to c. the need for intra-communicative alignment d. the need to extra-communicative alignment