_____ data is defined as data that has been previously collected for any purpose other than the one at hand
a. Primary
b. Nominal
c. Discrete
d. Secondary
ANSWER: d
Secondary data is data that has been previously collected for any purpose other than the one at hand. Secondary information originating within the company includes documents such as annual reports, reports to stockholders, and product testing results perhaps made available to the news media.
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Models of organizational structure identified in the text's chapter on international management include all of the following EXCEPT:
A. Global structure B. Multinational structure C. Transnational structure D. Worldwide structure E. International structure
Which of the following is an example of publicity?
a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to its customers. b. Silky Blue, an apparel store, announces huge discounts on its products for the year-end sale. c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from Storm, a car manufacturing company. d. Neil's Food Factory, a manufacturer of food products, relies largely on paid-for advertisements on television for its products.