Interest rates on the U.S. dollar are 5.4% and euro rates are 4.6%

For managers to recognize an opportunity they must have a system for monitoring opportunities sometimes referred to as:

A) monitoring access systems B) opportunity identification C) internal reporting analysis systems D) environmental opportunity analysis E) diagnosing opportunities

Table 6.2 in the text provides a comparative evaluation of survey methods. Which two methods are shown as low on the quantity of data criteria?

A) traditional telephone interviews; computer assisted telephone interviews (CATI) B) in-home interviews; mall intercept interviews C) Internet; mall intercept interviews D) computer assisted telephone interviews (CATI); mall intercept interviews