Table 6.2 in the text provides a comparative evaluation of survey methods. Which two methods are shown as low on the quantity of data criteria?
A) traditional telephone interviews; computer assisted telephone interviews (CATI)
B) in-home interviews; mall intercept interviews
C) Internet; mall intercept interviews
D) computer assisted telephone interviews (CATI); mall intercept interviews
A
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Rather than attempting to fix existing problems through minor adjustments and the fine- tuning of existing processes, the key to reengineering is to ask, "If this were a new company, how would we run this place?"
Answer the following statement(s) true (T) or false (F)
The primary disadvantage(s) of computer-administered surveys is/are:
A) real-time data capture provides error-prone data B) since the data is entered directly into the computer, interview evaluation time is limited C) they require technical skills and there are high set-up costs D) they are slow E) you may not use pictures, videos or graphics