One way to minimize negative comments on social media is to do what?

A) Allow users to post comments on the company's Facebook page
B) Engage with stakeholders as a long-term strategy
C) Respond promptly to all negative comments, whenever possible
D) Allow users to start online discussions on company sponsors sites
E) Ignore negative comments and only engage with stakeholder comments that are positive

Answer: B
Explanation: B) The most important step in responding to negative information has to be done before the negative information appears, and that is to engage with communities of stakeholders as a long-term strategy. Companies that have active, mutually beneficial relationships with customers and other interested parties are less likely to be attacked unfairly online and more likely to survive such attacks if they do occur.