Which of the following statements about trademark law is NOT true?

A. A trademark infringes another mark if it confuses the consumer.
B. Trademark protection can last as long as a name is in use by the business.
C. Trademark is defined as any word, name, or symbol a business uses to distinguish and identify its products.
D. A descriptive phrase is an inherently distinctive mark.

Answer: D

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

According to the text, Doob and Macdonald thought the relationship between TV

exposure and fear of criminal victimization that was often observed by George Gerbner in his studies was, quite possibly, due to a variable that Gerbner had ignored in previous studies. That variable was:

a. level of prior aggression in the population b. level of socio-economic status of the population c. whether or not a city had a professional sports franchise d. level of crime in a person’s neighborhood e. perceived level of ability to deal with criminal behavior when it happened

Communication & Mass Media