________ cost is the cost that continues even if no units are produced

P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction

This illustrates ________. A) why many companies engage in crowdsourcing B) one of the problems associated with test marketing C) why prototypes are so important D) how idea screening can make a product a commercial success E) the importance of different sources for idea generation

In ________, the producer marks the reduced prices directly on the label or package. These offer consumers savings off the regular price of a product and are very effective in stimulating short-term sales

A) promotional products B) coupons C) cents-off deals D) samples E) rebates