Which of the following questions should a communication plan answer?

Which of the following is true of improving cost efficiency of the marketing process?

A) If a business does not make products available at customers' preferred points of purchase, it lowers the cost of the transaction. B) For undifferentiated products, customers' transaction costs are high even when availability is unrestricted. C) The more undifferentiated a product is, the greater its perceived value. D) Customer value can be increased by lowering the cost of reaching customers. E) The general assumption is that the more intermediaries a channel system has, the lower the total cost of purchase.

Cully Furniture buys two products for resale: big shelves (B) and medium shelves (M). Each big shelf costs $500 and requires 100 cubic feet of storage space, and each medium shelf costs $300 and requires 90 cubic feet of storage space

The company has $75,000 to invest in shelves this week, and the warehouse has 18,000 cubic feet available for storage. Profit for each big shelf is $300 and for each medium shelf is $150. In order to maximize profit, how many big shelves (B) and how many medium shelves (M) should be purchased? A) B = 90, M = 75 B) B = 150, M = 0 C) B = 0, M = 200 D) B = 100, M = 100