Which of the following is true of improving cost efficiency of the marketing process?
A) If a business does not make products available at customers' preferred points of purchase, it lowers the cost of the transaction.
B) For undifferentiated products, customers' transaction costs are high even when availability is unrestricted.
C) The more undifferentiated a product is, the greater its perceived value.
D) Customer value can be increased by lowering the cost of reaching customers.
E) The general assumption is that the more intermediaries a channel system has, the lower the total cost of purchase.
D
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Which of the following statements is true about continuous replenishment program (CRP)?
A) It is used as a tool for market segmentation. B) It reduces the cost of producing goods. C) It is a part of efficient consumer response. D) It increases inventories at the retail side.
Examples of other government publications published by the federal government include all of the following except ________
A) Periodical Abstract B) Business Conditions Digest C) Statistical Abstract of the United States D) Survey of Current Business