The What Went Wrong feature in Chapter 13 focuses on Wesabe, a Web-based company that was launched in 2006 to help people manage their personal finances
According to Marc Hedlund, one of Wesabe's cofounders, the company failed for two primary reasons. First, it didn't allow a partner to provide it with an essential service that it decided to build on its own. Second, it ________.
A) didn't hire an experienced CEO
B) didn't achieve a large enough critical mass of users
C) didn't implement a revenue model fast enough
D) didn't utilize both internal and external growth strategies
E) misunderstood its users
E
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SRBI Consulting Business Intelligence divides consumers into which of the following groups?
A) Luxury is functional B) Luxury is a reward C) Luxury is indulgence D) All of the above
You can plan for important business exchanges via IM by viewing them as
A) invitations to discuss personal matters. B) conversations with specific goals in mind. C) opportunities to save time by multitasking. D) routine events that don't require formalities. E) permanent records of conversations.