A double-barreled question is one that places undue emphasis on some aspect of the topic

On a visit to his local grocery store, Jim is invited to complete a survey concerning his attitudes about certified organic produce. The pencil-and-paper survey is composed of 20 statements to which Jim is asked to fill in a response bubble to indicate either "yes" or "no." Which of the following terms best describes this format?

a. Likert-type rating b. Multiple choice c. Ranking d. Forced choice

Wild Plus, a television channel dedicated to wildlife, organizes promotional events in several shopping malls across the city to promote its new wildlife adventure series. Articles about the new program are also published in local newspapers. Therefore, Wild Plus is engaged in:

a. promoting sales. b. generating publicity. c. personal selling. d. implicit communications.