Wild Plus, a television channel dedicated to wildlife, organizes promotional events in several shopping malls across the city to promote its new wildlife adventure series. Articles about the new program are also published in local newspapers. Therefore, Wild Plus is engaged in:

a. promoting sales.
b. generating publicity.
c. personal selling.
d. implicit communications.

ANSWER: b

Promotional events and articles in newspapers are examples of publicity. Publicity refers to public information about a company, product, service, or issue appearing in the mass media as a news item.