The transactional model represents communication as static—more like a gallery of still photographs than a motion picture film

It is important to know who paid for a poll because the people who pay

A) may determine what a pollster will understand. B) will be more open-minded about the results. C) have a vested interest in the outcome. D) restrict what other work a pollster may be able to do.

When developing a survey instrument, it is important to pay attention to the wording of survey questions because

A) people remember polysyllabic words best. B) people remember the words they heard first. C) wording can skew responses. D) people will reject a pollster who uses slang.