It is important to know who paid for a poll because the people who pay

A) may determine what a pollster will understand.
B) will be more open-minded about the results.
C) have a vested interest in the outcome.
D) restrict what other work a pollster may be able to do.

Answer: C

Communication & Mass Media

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The end of your speech is your last chance to impress the central idea on your audience

Indicate whether the statement is true or false

Communication & Mass Media

Syndication is best defined as _______________

a) reruns b) the reason for moral decay in America c) rental or licensing of media content d) ownership of television by a small group of corporations

Communication & Mass Media