A data flow to a data store means ________

Which of the following statements is true of web analytics as a tool that inhabits the experience data ecosystem?

A) They aid in sentiment testing from social media content. B) They are generally reported at the aggregate level. C) They can track both the behaviors and attitudes of customers over time. D) They include techniques such as ethnography and focus group.

Amity Inc., is a firm which collects and processes household data and sells it to other firms which produce consumer durables. Amity is an example of a ________

A) custom marketing research firm B) specialty-line marketing research firm C) syndicated-service research firm D) generic marketing research firm E) focused marketing research firm