Which of the following statements is true of web analytics as a tool that inhabits the experience data ecosystem?
A) They aid in sentiment testing from social media content.
B) They are generally reported at the aggregate level.
C) They can track both the behaviors and attitudes of customers over time.
D) They include techniques such as ethnography and focus group.
B
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If a job candidate receives a job offer while other interviews are still pending, how should he or she ask the employer for a time extension?
What will be an ideal response?
If you were to ask a sample of marketing researchers today what their biggest concern is, it would no doubt be:
A) the lack of a certification program leading to a CPA-MR B) the future economy C) the lack of graduates with Marketing Research degrees D) the questionable legitimacy of the industry E) the image of the industry