The term economy of abundance means which of the following?
A. People have much disposable income to spend on available products.
B. People study the economy to ensure that they can buy the things they need.
C. There are as many or more goods available as people want to buy.
D. The economy is geared toward serving those who have an abundant income.
C. There are as many or more goods available as people want to buy.
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The first step in developing and executing a campaign is to:
a. define the problem. b. evaluate the impact of the problem on publics and on the organization. c. decide which tactics fit the strategy best and how you will monitor each aspect. d. none of the above
Which of the following was part of Samsung’s reputation building efforts?
a. relying on earned rather than owned messaging b. holding a company-wide day for volunteering c. forming partnerships to reduce technology costs d. making a charitable donation for every device sold