The first step in developing and executing a campaign is to:
a. define the problem.
b. evaluate the impact of the problem on publics and on the organization.
c. decide which tactics fit the strategy best and how you will monitor each aspect.
d. none of the above
A
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The Magnuson Moss Act:
a) authorized the FTC to issue trade regulation rules; b) authorized the Food and Drug Administration to regulate advertising; c) allowed the Department of Justice to regulate advertising for the first time; d) authorized the FTC to regulate advertising for the first time; e) banned deceptive advertising for the first time.
Sebastian and two of his friends attended a city council meeting to show support for a councilmember's proposal to add bicycle parking to the downtown area. After the council discussed the proposal, the chair asked if anyone in the community would like to add their thoughts. Although Sebastian had not prepared a speech ahead of time, he decided to share his perspective that bicycle parking would
help to reduce traffic congestion and would also promote a healthy community. What type of speech delivery did Sebastian use? a. manuscript b. extemporaneous c. impromptu d. memorized