Answer the following statement(s) true (T) or false (F)
1. Group communication involves an unequal number of senders and receivers.
2. Mass communication and the mass media are really the same thing.
3. The SMCR model is also known as the transmission model.
4. According to media scholar James Potter, media messages have consistent meanings to all receivers.
5. Different media channels can give messages different meanings.
1. True
2. False
3. True
4. False
5. True
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An introduction to a speech includes
A) motivating your audience to listen. B) a listing of the arguments you intend to use. C) quotations showing the truthfulness of your central idea. D) an explanation of statistics you will present. E) support for your main points.
During the ad development process, an advertiser puts images representing scenes from the commercial in a document along with descriptions. Her aim was to get an idea of how the ad would look once it was produced. What is the output of this process called
a) Storyboard b) Appeal c) Illustration d) Copy platform