During the ad development process, an advertiser puts images representing scenes from the commercial in a document along with descriptions. Her aim was to get an idea of how the ad would look once it was produced. What is the output of this process called
a) Storyboard
b) Appeal
c) Illustration
d) Copy platform
ANS: a
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Behavioral flexibility
A) Preparing to adapt to changes in the environment or context B) Used to establish communication over a distance C) Conscious analysis of message and of media to be used in response D) Other person fails to provide desired reaction E) Unfavorable verbal or nonverbal acts F) Feedback proffered at the appropriate time G) Used to store, process, and provide data H) No learning occurs with this practice I) Make a new interpretation of a misunderstanding J) Intently aware of another's message K) Request that falls outside normal range of requests L) Crosses the threshold of intolerance M) Allows affected members to express concerns
The stereotype for female characters is:
a. the nurturing mother b. the sexy young female actress or secretary c. the dumb blonde d. all of the above are stereotypes for female characters