Which of the following goals is most likely to be set by an organization to measure effectiveness if it is using the technical approach to measure organizational effectiveness?
A) reduce production cost
B) increase market share
C) increase rate of product innovation
D) lower costs of input
A
Business
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OfficeMax, a retailer of office supplies, is selling a point-and-shoot digital camera, the printer and software needed to print photographs, and a starter package of photograph paper for $230. If purchased separately, the items would cost a total of $250. What has OfficeMax used?
a. two-part pricing b. price bracketing c. price lining d. price bundling
Business
Companies can customize Web advertising by ________ so that people who log on in different places will see ad banners for local businesses
A) geocoding B) geodemography C) geodiversity D) psychographics E) usage
Business