To set up a performance management system that supports the organization's goals, employees need to understand what they must do to contribute to a goal achievement.

This step in group problem solving allows the group to formalize a description of the scope, size, or extent of the challenge the group will address.

a. Establishing criteria b. Gathering information c. Considering possible solutions d. Defining the problem e. Analyzing the problem

Which of the following types of appeals is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?

A) feature/benefit appeals B) competitive advantage appeals C) news appeals D) emotional appeals